Our Business Coaches Have All Owned Businesses

Dwyte Hoffman,CBB

Dwyte Hoffman, CBB. Although most all of Dwyte’s experience has been in the manufacturing market, he has proven that the principles governing the operation of a successful business apply to any business, whether it’s manufacturing, service, sales, high tech, etc. His business ownership experience includes being a co-owner of a manufacturing firm and owner of his own consulting company. Dwyte’s analytical and problem solving skills have also been applied in a position as Executive Business Analyst for an international management consulting firm. His experience and skills have been applied to a variety of businesses ranging from a livestock auction business in Nebraska to a high end golf and country club on Long Island, N.Y.

Dwyte brings with him his creative, analytical problem solving skills that were honed in his Mechanical Engineering career. Having worked his way up from Design Engineer to Engineering Project Manager, Dwyte made a career shift into industrial sales, primarily in automation, fluid power, and safety and ergonomics. In sales, Mr. Hoffman worked his way up from Territory Manager for a manufacturers rep organization to North American Sales Manager for an Italian manufacturer.

Dwyte has been married to Janet, his high school sweetheart, for almost 40 years. They have two daughters and two grandchildren. Dwyte and Janet are actively involved in the Greenville First Church of the Nazarene, among other things, leading a small group descipling class of young marrieds.

Alan Melton,CBI,CBB,FBA

Alan Melton, CBI, CBB co-founded and served as CEO of a leading small company until selling it to a to a publicly held company. During that time he led the company to grow from 2 employees to 130 employees. The company was listed in several national and local publications as one of the fastest growing privately held companies throughout the 1990’s. Prior to selling the company, Alan was recognized by the President of the United States as the SBA’s Small Business Person of the Year. His company was the recipient of the coveted Florida Sterling Governor’s Award for organizational performance excellence; joining a distinguished list of large recipients such as Merrill Lynch, the Ritz-Carlton, and Honeywell.Alan has started and led ten companies, and he has decades of experience in business management. Presently he serves as founder and partner of two growing businesses and three real estate investment companies. He founded Small Business Coach & Associates in 2002. The author of Small Business Solutions, Alan has a passion for business coaching, marketing strategies, business growth and increasing cash flow for business owners.

Alan attended Thomas Edison State College and Jacksonville University, and earned a Bachelor of Science in Business Administration. He is a certified family business advisor and certified business intermediary. Alan is married to Donna Melton and they reside in Landrum, SC.They have two children and are involved in the community. Alan mentored juvenile delinquents for 15 years, and has presided over national and local boards and committees.

Your coach helped me define realistic goals for my business and to define and implement a strategy to meet those goals. Since that time, we have experienced significantly increased revenue and profit and our path forward is clearly established.” Tom Burke, CEO, Technical Publications Co.

 “The only way to do great work is to love the work you do.” -Steve Jobs