Using a Time Management Plan in a Social Media Company

Using a Time Management Plan in a Social Media Company

Alan Melton

This week I’m writing about using a Time Management Plan in a Social Media Company. This is an intentional plan for investing your time wisely by blocking high-value activities into a default calendar as appointments and holding yourself accountable for executing them on time.

I have been writing about some of my hero clients and how we are achieving significant results. We have 36 Coaching Modules, which are areas within your business that fall under the broad categories of growth, profits, and freedom. So, when we improve your performance, your business will run better.

Starr’s Social Media Company

I met Starr, owner of a social media company when I was coaching another business that she was associated with. Starr is a very outgoing person who has a large network of small business owners that she interacts with. But she was not able to monetize her work with them to any significant degree. She was also having a difficult time collecting some of her fees. She was “wearing all the hats” in her business, and this was preventing growth in her business. Starr and her husband plan to retire in the Caribbean Islands in the next few years after growing their nest egg.

Strategic Plan, Cash Gap Plan, Employee Acquisition Plan, Billing Process, Pricing, Time Management

Starr filled out our Business Coaching Scorecard and we identified several areas to work on. These included the Strategic Plan, Time Management, Cash Gap Plan, Employee Acquisition Plan, her billing process, and her pricing.

Time Management Focus For Starr’s Social Media Company

With her Time Management Plan, we first identified where she was spending her time. I believe in the Pareto Principle that states that we get 80% of our results from 20% of our efforts. We conducted a time study and realized that she was spending way too much time on some tasks. These included collections, administrative tasks, and posting on social media on behalf of her clients. So, we decided that she needed to focus more on clients and sales. This way, she would need to delegate much of the posting work and automate her billing process. We also hired some team members to handle her postings.

Results For Starr’s Social Media Business

Her results with our Time Management Plan were rapid and significant. Here’s what Starr said:

“I am more focused, my office is organized, and my business has more than tripled. My business hours have decreased.”

Congratulations Starr on your remarkable results in using a Time Management Plan in a Social Media Company! You are one of my business heroes and an inspiration to other business owners. You can view another case study using a team building system here.