Managing Information Overload

With the widespread use of automated email software, landing pages, free online offers, junk mail, and other tactics to get your attention, you are susceptible to your email address or other data being shared on a regular basis. For the promise of a free ebook, checklist, or webinar, many sign up only to become the...

Growing Your Business Value BEFORE You Sell

If you are like most business owners, you would like to sell your business one day for top dollar. You need to know the value of your business in order to grow the value. Businesses have “three values.” The book value is typically determined by your accountant. The book value is your business equity; assets...

Hiring the Right Business Associates

How often have you heard the phrase “No man is an island”? The quote is from a seventeenth century sermon by author John Donne. It continues “No one is self-sufficient; everyone relies on others.” No one can really argue with that. As humans, we rely on unknown sources like the persons who built our local...

Why Measuring Results In 2019 in Your Businesses Is Crucial

As a self-employed person, you know how business can be unpredictable. Since everything keeps changing and you need to keep adapting to every change, it is important to constantly measure your business results. All businesses have ups and downs. And when you’re in a down cycle, there is nothing better to help you get up...

Business Start-Up Checklist

You have a great product or suite of services to offer the world. You’ve made the leap to go into business for yourself … but, the path to starting a small business can be surprisingly complicated. Let us help you navigate the way. Even if you’ve settled on your business type, there’s a lot to...

The Best Way to Grow Your Business in 2019: Getting Referrals

We all know that word of mouth is the best way to grow a business. When you receive a referral you will have little or no competition, you will be able to command a higher price, and your referral source will have done much of the selling for you. Getting Referrals for Your Business The...

Using a Tactical Marketing Plan in a Law Firm in 2019

This week I’m writing about using a Tactical Marketing Plan in a Law Firm. A Tactical Marketing Plan is an aggressive, measurable plan to increase your leads, improve your sales conversion rates, and increase your annual revenue per customer so that your profits increase exponentially. I have been writing about some of my hero clients...

How to Succeed in Business Without Really Trying

If you’re a Baby Boomer, you might know the title reference to a 1960’s movie. The story centers on an ambitious young man, J. Pierpont Finch, who reads a book about how to succeed in business and uses it to rise at a dizzying pace from mailroom to executive suite. (More recently, it was adapted...

Using Psychometric Profiling to Hire Employees in 2019

When you are recruiting new employees to work in your small business, you want to make sure they have the knowledge and skills for the specific job position you are filling. You also want to make sure that your employee will be happy in their position. So while looking at their CV is always something...

Interpret Your Income Statements in 2019

Small business owners must take on different roles to keep costs down – whether as a designer, copywriter, marketer, or accountant and being able to interpret income statements is included in the must-knows. You have to apply all the skills you have, or get the training to fill in the gaps.   One expertise that...