Grow Your Business Big!

by Donna Johnson You can take the word “grow” two ways – it can grow in size or grow in profits. I think, ultimately, the point would be to grow in profits. So, this content covers methods intended – over time – to increase your income. Strategies to Grow Your Business Your growth strategy would,...

More Website Quandaries

This is a follow-up to a recent blog about the quandary of whether to show prices for your products or services on your site. Other difficult website choices can center around things like testimonials, video content, and layout. Quandary #1 What the best way to use testimonials? A testimonial is defined by Google as “a...

Should You Show Prices on Your Website?

Creating a website comes with more choices than just which fonts and photos to use. The purpose of your site is to provide information about your company and the products and services you offer. It has contact info so a visitor can reach you to ask questions or make an order. It has content that...

Tools to Help Customers Find You in 2020

The way that the Internet works for small business changes constantly. It’s become more important to have paid social media advertising because getting customers from the “organic” kind of posting has so greatly declined. It’s nearly impossible to keep up with changes in social platforms like Instagram or Facebook, who regularly add new features, policies,...

Business Start-Up Checklist

You have a great product or suite of services to offer the world. You’ve made the leap to go into business for yourself … but, the path to starting a small business can be surprisingly complicated. Let us help you navigate the way. Even if you’ve settled on your business type, there’s a lot to...

The Best Way to Grow Your Business in 2020: Getting Referrals

We all know that word of mouth is the best way to grow a business. When you receive a referral you will have little or no competition, you will be able to command a higher price, and your referral source will have done much of the selling for you. Getting Referrals for Your Business The...

Using a Tactical Marketing Plan in a Law Firm in 2020

This week I’m writing about using a Tactical Marketing Plan in a Law Firm. A Tactical Marketing Plan is an aggressive, measurable plan to increase your leads, improve your sales conversion rates, and increase your annual revenue per customer so that your profits increase exponentially. I have been writing about some of my hero clients...

How to Succeed in Business Without Really Trying

If you’re a Baby Boomer, you might know the title reference to a 1960’s movie. The story centers on an ambitious young man, J. Pierpont Finch, who reads a book about how to succeed in business and uses it to rise at a dizzying pace from mailroom to executive suite. (More recently, it was adapted...

Search Engine Optimization: Can You DIY in 2020?

When you have a website or other online presence, you know that you need to use SEO or Search Engine Optimization to get your business links ranked at the top of internet searches. But can you do it yourself? Can You Do Your Own Search Engine Optimization? My answer is yes, as part of a...

Reputation Marketing, Social Proof and Getting Reviews

As a business coach I stay on top of current trends. One of the latest changes in today’s rapidly changing business arena is a term called “reputation marketing.” You may have searched online for a hotel or restaurant and found directories such as Orbitz or Yelp that provides a list of merchants and service providers...