Should You Show Prices on Your Website?

Creating a website comes with more choices than just which fonts and photos to use. The purpose of your site is to provide information about your company and the products and services you offer. It has contact info so a visitor can reach you to ask questions or make an order. It has content that...

Tools to Help Customers Find You in 2019

The way that the Internet works for small business changes constantly. It’s become more important to have paid social media advertising because getting customers from the “organic” kind of posting has so greatly declined. It’s nearly impossible to keep up with changes in social platforms like Instagram or Facebook, who regularly add new features, policies,...

Business Start-Up Checklist

You have a great product or suite of services to offer the world. You’ve made the leap to go into business for yourself … but, the path to starting a small business can be surprisingly complicated. Let us help you navigate the way. Even if you’ve settled on your business type, there’s a lot to...

The Best Way to Grow Your Business in 2019: Getting Referrals

We all know that word of mouth is the best way to grow a business. When you receive a referral you will have little or no competition, you will be able to command a higher price, and your referral source will have done much of the selling for you. Getting Referrals for Your Business The...

Using a Tactical Marketing Plan in a Law Firm in 2019

This week I’m writing about using a Tactical Marketing Plan in a Law Firm. A Tactical Marketing Plan is an aggressive, measurable plan to increase your leads, improve your sales conversion rates, and increase your annual revenue per customer so that your profits increase exponentially. I have been writing about some of my hero clients...

How to Succeed in Business Without Really Trying

If you’re a Baby Boomer, you might know the title reference to a 1960’s movie. The story centers on an ambitious young man, J. Pierpont Finch, who reads a book about how to succeed in business and uses it to rise at a dizzying pace from mailroom to executive suite. (More recently, it was adapted...

Search Engine Optimization: Can You DIY in 2019?

When you have a website or other online presence, you know that you need to use SEO or Search Engine Optimization to get your business links ranked at the top of internet searches. But can you do it yourself? Can You Do Your Own Search Engine Optimization? My answer is yes, as part of a...

Reputation Marketing, Social Proof and Getting Reviews

As a business coach I stay on top of current trends. One of the latest changes in today’s rapidly changing business arena is a term called “reputation marketing.” You may have searched online for a hotel or restaurant and found directories such as Orbitz or Yelp that provides a list of merchants and service providers...

What is the Purpose of a Newsletter?

An email newsletter continues to be a great strategy to grow business. It’s free and doesn’t require a ton of effort to produce. I’m sure, like me, you get numerous newsletters over any given week. If you don’t have your own email newsletter in place, it’s time to consider starting one. An email newsletter is...

Landing Page Design Inspiration in 2019

A landing page is a stand-alone page meant to capture contact information from visitors who are interested in your offering. Its secondary but key purpose is to convert visitors into leads. Statistics strongly support that a landing page can significantly increase your conversions. A landing page is one marketing tactic that flows from your Strategic...