Search Engine Optimization: Can You DIY?

When you have a website or other online presence, you know that you need to use SEO or Search Engine Optimization to get your business links ranked at the top of internet searches. But can you do it yourself? My answer is yes, as part of a guerilla marketing strategy. Eventually as you grow your...

What is the Purpose of a Newsletter?

An email newsletter continues to be a great strategy to grow business. It’s free and doesn’t require a ton of effort to produce. I’m sure, like me, you get numerous newsletters over any given week. If you don’t have your own email newsletter in place, it’s time to consider starting one. An email newsletter is...

Landing Page Design Inspiration

A landing page is a stand-alone page meant to capture contact information from visitors who are interested in your offering. Its secondary but key purpose is to convert visitors into leads. Statistics strongly support that a landing page can significantly increase your conversions. A landing page is one marketing tactic that flows from your Strategic...

Marketing Strategy Definition- Win More Clients!

Any small business owner knows they must create a marketing plan and update it regularly. This is an extremely important tool to plan how to sell and to track your sales performance. Whether this a start-up plan or one created after you’ve launched your business, the fundamentals remain the same. When tackling the subject of...

What’s Your Unique Selling Proposition?

A Unique Selling Proposition or USP is a company’s distinctive “hook” that tells the marketplace what sets them apart from the competition. Your USP defines the reputation and value of your company and allows you to charge higher prices than lower value commodity products or services. Your Unique Selling Proposition is strategic and long-term, while...

Importance of Business Networking

Do you feel awkward or afraid when going to business networking events? You are not alone!  Many people avoid networking events and many others make big mistakes while networking. Simply showing up at a networking event with your business cards is not enough! Successful business networking requires planning and strategy. Networking is important and networking...

Using a Tactical Marketing Plan in a Law Firm

This week I’m writing about using a Tactical Marketing Plan in a Law Firm. A Tactical Marketing Plan is an aggressive, measurable plan to increase your leads, improve your sales conversion rates, and increase your annual revenue per customer so that your profits increase exponentially. I have been writing about some of my hero clients...

Using a Team Building System in a Landscaping Company

This week I’m writing about using a Team Building System in a Landscaping Company. A Team Building System is a reliable system for placing your team members in roles best suited to their strengths and building them into a powerfully cohesive and committed team that delivers business results. I’ve been writing about some of my...

Using a Revenue and Profit Budget: Pest Control Business

This week I’m writing about using a Revenue and Profit Budget in a Pest Control Business. Your budget should forecast discretionary cash-flow, identify your required working capital, and demonstrate your ability to service debts and deliver a return to investors(which may be you). I have been writing about some of my hero clients and how...

Developing and Deploying a Strategic Plan: an Entertainment Company

This week I am writing about Developing and Deploying a Strategic Plan. A Strategic Plan is an evolving, written plan that sets forth the vision, mission, and values of your company, long and short range goals, and KPI’s to measure progress.I have been writing a few posts about some of my hero clients and how...