Using a Tactical Marketing Plan in a Law Firm in 2020

This week I’m writing about using a Tactical Marketing Plan in a Law Firm. A Tactical Marketing Plan is an aggressive, measurable plan to increase your leads, improve your sales conversion rates, and increase your annual revenue per customer so that your profits increase exponentially. I have been writing about some of my hero clients...

How to Succeed in Business Without Really Trying

If you’re a Baby Boomer, you might know the title reference to a 1960’s movie. The story centers on an ambitious young man, J. Pierpont Finch, who reads a book about how to succeed in business and uses it to rise at a dizzying pace from mailroom to executive suite. (More recently, it was adapted...

Search Engine Optimization: Can You DIY in 2020?

When you have a website or other online presence, you know that you need to use SEO or Search Engine Optimization to get your business links ranked at the top of internet searches. But can you do it yourself? Can You Do Your Own Search Engine Optimization? My answer is yes, as part of a...

Reputation Marketing, Social Proof and Getting Reviews

As a business coach I stay on top of current trends. One of the latest changes in today’s rapidly changing business arena is a term called “reputation marketing.” You may have searched online for a hotel or restaurant and found directories such as Orbitz or Yelp that provides a list of merchants and service providers...

What is the Purpose of a Newsletter?

An email newsletter continues to be a great strategy to grow business. It’s free and doesn’t require a ton of effort to produce. I’m sure, like me, you get numerous newsletters over any given week. If you don’t have your own email newsletter in place, it’s time to consider starting one. An email newsletter is...

Landing Page Design Inspiration in 2020

A landing page is a stand-alone page meant to capture contact information from visitors who are interested in your offering. Its secondary but key purpose is to convert visitors into leads. Statistics strongly support that a landing page can significantly increase your conversions. A landing page is one marketing tactic that flows from your Strategic...

Marketing Strategy Definition- Win More Clients!

Any small business owner knows they must create a marketing plan and update it regularly. This is an extremely important tool to plan how to sell and to track your sales performance. Marketing Strategy Definition- Win More Clients! Whether this a start-up plan or one created after you’ve launched your business, the fundamentals remain the...

What’s Your Unique Selling Proposition in 2020?

A Unique Selling Proposition or USP is a company’s distinctive “hook” that tells the marketplace what sets them apart from the competition. Your USP defines the reputation and value of your company and allows you to charge higher prices than lower-value commodity products or services. Your Unique Selling Proposition is strategic and long-term, while your...

Using a Revenue and Profit Budget: Pest Control Business

This week I’m writing about using a Revenue and Profit Budget in a Pest Control Business. Your budget should forecast discretionary cash-flow, identify your required working capital, and demonstrate your ability to service debts and deliver a return to investors(which may be you). I have been writing about some of my hero clients and how...

Importance of Business Networking

Do you feel awkward or afraid when going to business networking events? You are not alone!  Many people avoid networking events and many others make big mistakes while networking. Simply showing up at a networking event with your business cards is not enough! Successful business networking requires planning and strategy. Importance of Business Networking Networking...