Search Engine Optimization: Can You DIY?

When you have a website or other online presence, you know that you need to use SEO or Search Engine Optimization to get your business links ranked at the top of internet searches. But can you do it yourself? My answer is yes, as part of a guerilla marketing strategy. Eventually as you grow your...

How Electrical Contractors Can Grow Their Company

Your electrical contractor company likely provides residential and commercial customers with a full range of design, installation, repair, inspection, and renovation work. While highly skilled in all things electrical, many of these independently owned service companies face challenges in strategy, organization, communications, and marketing. We at Small Business Coach Associates would like to offer 6...

What is the Purpose of a Newsletter?

An email newsletter continues to be a great strategy to grow business. It’s free and doesn’t require a ton of effort to produce. I’m sure, like me, you get numerous newsletters over any given week. If you don’t have your own email newsletter in place, it’s time to consider starting one. An email newsletter is...

Marketing Strategy Definition- Win More Clients!

Any small business owner knows they must create a marketing plan and update it regularly. This is an extremely important tool to plan how to sell and to track your sales performance. Whether this a start-up plan or one created after you’ve launched your business, the fundamentals remain the same. When tackling the subject of...

What’s Your Unique Selling Proposition?

A Unique Selling Proposition or USP is a company’s distinctive “hook” that tells the marketplace what sets them apart from the competition. Your USP defines the reputation and value of your company and allows you to charge higher prices than lower value commodity products or services. Your Unique Selling Proposition is strategic and long-term, while...

Six Steps to Creating a “Must-Have” Organizational Plan

It is extremely important for business owners to have an organizational plan in place. It should delineate not only your organizational structure of departments, managers, and staff, but also the functions, tasks, and processes they regularly execute. Your organizational plan should flow from your strategic plan. Why bother? Well … here’s what it can do...

How a Cash Gap Plan Saves You From a Shortfall (and Five Ways to Do One)

A cash gap plan is a relatively simple and very necessary method of managing the flow of money into and out of your business. It’s the only way a business owner can rest easy. You’ll know that you’ll have enough money for payroll, bills, and needed expenditures. A cash gap is the number of days...

One Amazing Way to Boost Your Business

When you start your own business, it doesn’t take long to realize that there is a lot to learn – like gaining the skills to form strategies, budgets, processes and a marketing plan. Business owners have to create a business card, brochures, website, and logo. They have to write a business plan, hire employees, find...

Your Break-Even Point – How to Get More Cash Out of Your Business!

Understandably, there will be times when financial resources are limited for most small companies. When you need to make singular investments or when production or sales are down, it’s critical to have a plan in place. Do you know your break-even point? You want to keep cash in the bank and the balance sheets on...

Ten Company Improvement Suggestions

When you own your own business, it doesn’t take long to realize that there is a lot to learn. Many self employed people ask me how a small business owner can improve their business and make more money. You may want to know the best ways to grow your business, how to hire and retain...